Figtree Hill

Excerpt

Project Summary

Figtree Hill is a Lendlease masterplanned community nestled in 20 hectares of green in South West Sydney. In a crowded market, we gave it a new campaign platform built on the dream rather than the product: A World of Wonder.

Client

Lendlease

Project Name

Figtree Hill

Scope

Campaign Platform & Messaging

What We Did

Figtree Hill needed a campaign that would set it apart in the Greater Macarthur Corridor. We reviewed the competing communities and found they were all selling product: space, nature, premium finishes. So we went the other way and sold the dream.

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After a site visit and workshops with the Lendlease team, we distilled Figtree Hill’s selling points, from deeper backyards and activated parks to its all-electric vision, into a platform that spoke to upgraders and first home buyers alike. A World of Wonder positions Figtree Hill as the start of a journey, where kids run free, neighbours become friends and anything is possible. It flowed into launch OOH, radio, a messaging matrix to guide every touchpoint and a launch video, giving the team in two months the clarity they’d been chasing for twelve.

Competitor review across the Greater Macarthur Corridor
Site visit and workshops with the Lendlease team
Campaign platform: A World of Wonder
Messaging matrix and key messages
Launch OOH, radio and video

{ Testimonials }

What our clients think

“Unified Thinking balances creativity and commerciality, combining speed, responsiveness and quality. A breeze to work with.”

Laura H

Nat. Marketing Manager

“Unified Thinking delivered the Oak Place IM at remarkable speed, with a polished, investor-ready result we were proud of.”

Hannah B

Marketing Manager

“Unified Thinking were phenomenal on our bid, producing a seamless, high quality document despite late content and tight timing.”

Sam C

Nat. Planning Manager

“Unified Thinking clarified the positioning for Kings Central, shaping the opportunity into a clear and compelling story.”

Evelyn C

Snr. Marketing Manager

“The Rewild Your Life positioning gave the project a direction we hadn’t expected, shaping how we saw the community itself.”

Josie M

Nat. Marketing Manager

“Home Grown Stories felt as authentic as our communities and took our national platform somewhere new, and exactly right.”

Mikayla J

Marketing Manager

“The silver foiling, the print finish, the quality. Halcyon Bayside collateral exceeded expectations and set a new benchmark.”

Maleea F

Marketing Manager

“Unified Thinking solved in two months what we’d been trying to crack for twelve. Figtree Hill finally had clarity.”

Hayley C

Marketing Manager