We create clarity for property developers.
Unified Thinking works with Australia’s leading property developers to define positioning, shape campaigns and create the work that moves developments and communities forward.
Unified Thinking
Our Model
Small teams of specialists.
Built per project from a highly experienced creative network we’ve worked with for years. There is no layer between the person you brief and the person making it so nothing gets lost.
Faster processes, faster turnaround.
Designed to move at the pace of property development. Fewer people to route a decision through. That is what lets us pick up last-minute requests and still land them properly.
Property specialists, ten years in.
Australian residential property is all we do. 10 years in the industry means we know the buyer, the sales process, the approvals and the seasonality, so we are not learning on your project.
Latest work
Stockland Calderwood Valley
Parents talk about space, value and community. Kids talk about the best climbing tree and the friend three doors down.
Following a real local family through their day, this campaign lets those everyday moments show what it's like to grow up in Calderwood Valley, so families still searching can picture their own kids there.
Capabilities
What we do best
Positioning and messaging
Community positioning and messaging drawn out of site visits and workshops. We make sure the narrative is settled before design starts.
Elevated sales solutions
Elevated design made for each community, not volume made for anywhere. We adapt existing systems and build templates for future use.
Community-driven content
Concepts drawn from the community as it actually is, made on site with the people behind it, then built to travel to other communities.
How we work
What to expect when you brief us
Not sure where to start? Get in touch with an outline of the job and we'll come back with a brief and a quote.
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Do I need a brief before we start?
No. Where there's no brief in place we supply a briefing form and your team fills it. It's short, it covers the essentials, and it's enough to get a simple job costed and moving without a meeting.What if the job is more complex?
We run a reverse brief. We take the brief out of the meeting and write it back to you, so scope is agreed in writing before anything starts. It means complete understanding of what's included and no hidden surprises later.What happens after the brief is signed off?
We quote. Nothing starts until the brief and the quote are both agreed. -
How do you build a quote?
Every resource on the job is costed hourly, with a one hour minimum each. Each quote lists what's included so you can see exactly what you're paying for before you approve it.Who manages the job?
Every new job carries a minimum of one hour of project management. That person deals with you directly and briefs the team, so you're never chasing separate people for updates.What about revisions?
Each quote states the number of feedback rounds included, along with the final files you'll receive. If the job changes shape after approval we tell you before the work is done, not after.Is anything quoted separately?
Photographers and videographers are engaged and charged separately. All amounts are ex GST. -
What files do I get at the end?
Print-ready PDFs of all finished artwork, included in every quote as standard.Can I get the open working files?
Yes. Where you need the open working files, those are licensed separately and quoted up front so the cost is clear before you commit.
Why us?
Why other developers choose us
Property
Developer
Roster
Brand Agency
Roster
Production Agency
Reason 1:
Capacity
Fast turnaround required that a roster agency doesn't have capacity for.
Reason 2:
Cost
Strategic work required where the budget doesn't stretch to a roster agency's cost.
Reason 3:
Quality
Flagship work or community collateral that needs a dedicated senior team.