Stockland x Koala
Excerpt
Project Summary
Cloverton is a Stockland masterplanned community in Kalkallo, in Melbourne’s north. To drive enquiry, Stockland partnered with Australian furniture brand Koala to offer a $5,000 gift card with every new home. We created the campaign that brought the two brands together and took the offer to market.
Client
Stockland
Project Name
Cloverton Koala Campaign
Scope
Campaign & Design
What We Did
Partnership offers can easily feel like two logos sharing a page. The challenge was to build a look and feel where Koala and Stockland sat naturally together, so the offer read as one idea: a new home that arrives ready to live in. We paired Koala’s furniture imagery and warm palette with Stockland’s lifestyle photography and brand elements, then wrote a campaign around the feeling of moving in, captured in the line “New home. New furniture. New level of living.” From there we rolled it out across every channel buyers would meet it, from billboards and social through to the sales centre and the inbox.
- Campaign look and feel
- OOH
- Social and EDMs
- Sales centre display and flyers
{ Testimonials }
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