Halcyon Yandina
Excerpt
Project Summary
Halcyon Yandina is a Stockland land lease community for over 50s, set in the Sunshine Coast hinterland on the edge of a small country town. We were brought in early to define how the community would be positioned, and Rewild Your Life became the idea behind its launch, its facilities and its landscape.
Client
Stockland Halcyon
Project Name
Halcyon Yandina
Scope
Strategy & Design
What We Did
We started on the ground in Yandina, getting to know the town, the hinterland and the community buyers would be joining. Workshops with Stockland and DC8 Studios followed, and that’s where Rewild Your Life took shape. Having the architects in those sessions meant the idea became a shared brief. It informed the facility architecture and landscape design, and gave the campaign, collateral and digital a story that was already built into the place. Photography and film then showed it being lived.
- Stakeholder workshops with Stockland and the architects
- Project positioning and messaging
- Campaign, collateral and digital
- Lifestyle photoshoot and drone shoot
- Video and content production
{ Testimonials }
What our clients think
“Unified Thinking balances creativity and commerciality, combining speed, responsiveness and quality. A breeze to work with.”
“Unified Thinking delivered the Oak Place IM at remarkable speed, with a polished, investor-ready result we were proud of.”
“Unified Thinking were phenomenal on our bid, producing a seamless, high quality document despite late content and tight timing.”
“Unified Thinking clarified the positioning for Kings Central, shaping the opportunity into a clear and compelling story.”
“The Rewild Your Life positioning gave the project a direction we hadn’t expected, shaping how we saw the community itself.”
“Home Grown Stories felt as authentic as our communities and took our national platform somewhere new, and exactly right.”
“The silver foiling, the print finish, the quality. Halcyon Bayside collateral exceeded expectations and set a new benchmark.”
“Unified Thinking solved in two months what we’d been trying to crack for twelve. Figtree Hill finally had clarity.”