The Stockland masterplanned community of Elara in NSW is already home to thousands of proud residents. Our brief was to capture authentic homeowner experiences that would inspire potential buyers to envision a life in this vibrant community.
Solution
Traditional video testimonials featuring real people often result in nervous or staged responses. To avoid this, we took a different approach by setting up a relaxed 'Big Brother'-style diary room, with just a camera and the crew stationed in another room. Instead of using an interviewer, we provided a series of question cards featuring the most common inquiries from potential homebuyers. This setup allowed the homeowners’ unique personalities to shine through, creating authentic, engaging, and informative insights.
Testimonial
“Working with the team has been an absolute pleasure. From the very beginning of our collaboration, they demonstrated a keen understanding of our project's goals and objectives. They took the time to thoroughly grasp our vision and translate it into visually stunning and engaging video content that aligns with the project vision."
