After enduring one of the world's longest COVID-19 lockdowns, Australians were eager to travel again as international borders reopened. However, they sought reliable, trustworthy insurance to ensure peace of mind while traveling overseas.
Solution
Freely offers a range of features designed to provide comprehensive protection for travellers. From GPS tracking that alerts users to local emergencies, to spontaneous cover for impromptu ski trips, and 24/7 access to a global support network, Freely delivers peace of mind at every step.
We positioned Freely not as an expensive inconvenience, but as a valuable, reliable, and trusted travel companion. It’s the travel insurance app that’s always got your back.
Results
In the first 6 months of launch the app had 13,756 downloads and sold 1,388 policies across 194 destinations.
