Challenge
Amid a challenging property market where rival developers often fall short of delivering on their promises, buyer confidence was shaken, and sales across the industry were impacted. Stockland’s new community, Oak Place, encountered these hurdles but set out to transform the negative sentiment into a positive experience for potential buyers.
Solution
Oak Place, nestled in the highly sought-after suburb of Wantirna, VIC, is a visionary collaboration between Stockland, Australia's trusted leader in masterplanned communities for over 70 years, and Rothelowman, renowned award-winning architects.

The positioning, Designed for Living. Built for Life., confidently reflects the combined expertise of Stockland and Rothelowman. It embodies the essence of this all-electric community, showcasing stylish, durable homes, secure and walkable streetscapes, and activated laneways and parks. With responsive architecture and thoughtful design, Oak Place offers an unmatched standard of liveability, where every detail is crafted to enhance the quality of life.
Results
Launched in April 2024, Oak Place sold all Stage 1 homes within first week of launch.
What we delivered
  • Community Positioning
  • Community Naming
  • Key Messaging & Copywriting
  • Brochure Design & Artwork
  • Masterplan and Floor Plan Design & Artwork
  • OOH & Digital Campaign Assets
  • Image Library
  • Print Production
Cover-more Freely website
Cover-more Freely website
Cover-more Freely in app animations
Cover-more Freely brand guideline
Cover-more Freely in app animations
Cover-more Freely OOH
Cover-more Freely OOH
Cover-more Freely social ad
Cover-more Freely image library
Cover-more Freely in app animations
Cover-more Freely in app animations
Cover-more Freely in app animations
Cover-more Freely in app animations
Cover-more Freely in app animations
Cover-more Freely in app animations
Cover-more Freely in app animations
Cover-more Freely in app animations
Cover-more Freely OOH
Cover-more Freely OOH
Cover-more Freely OOH
Cover-more Freely OOH
Cover-more Freely OOH